BOSTON, Massachusetts (April 2010)-For spring 2011, New Balance continues its focus on wellness with the expansion o f the brand ‘s 1442 rock&tone toning collection.

Designed for walking, rock&tone footwear tones the muscles from your legs to your glutes to your core and helps burn calories. While rock&tone footwear provides similar benefits as competitive products, consumer testing has shown it to be the most wearable and most comfortable in perception testing in Ne w Balance’s state of the art Sports Research Laboratory. Also, consumers have responded positively to the lower profile sole unit and overall more stylish aesthetic.

Walking in rocker footwear changes the way you strike the ground and alters the pressure distribution under your feet. With every step you take in New Balance rock&tone footwear, the heel-to-toe rocking motion demands a greater range of front to back motion and increased muscle use, resulting in toning from the calves to the glutes to the core and ultimately more overall calories burned. In wear tests, subjects began to notice the toning effects after the first week of use.

The New Balance 1442 rock&tone features a rounded sole unit made of a soft, lightweight cushioning material (Acteva Ultra LITE) and will be available in eight color/material combinations for spring 2011 including white/ silver, white/ pink, white/ purple, white/ green and black synthetic; silver/ blue white synthetic /mesh; and grey suede and b lack suede. (MSRP $85.00). New Balance rock&tone 1442

About New Balance Wellness
New Balance Wellness is re-framing the way women feel about exercise so they can embrace all that it can be, an indulgence for the mind, body and soul. New Balance Wellness encompasses a multitude of activities, including running, walking, training, outdoor and more. It crosses all categories and activity levels. So no matter what activity or activity level, women will have what they need to engage their minds, bodies and souls for increased energy, awareness, joy and personal sustainability.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion. For more information please visit www.newbalance.com.

Tags: new balance, New Balance Rock&Tone Shoes, New Balance Shoes, new balance walking shoes