The hallmark of any New Balance running shoe is fit. New Balance running shoes are a technological blend of innovation like gel inserts, heel counters, and breathable materials. What really sets New Balance apart, however, is the company’s commitment to the science of good fit. New Balance is one of the few athletic shoe manufacturers making running shoes in a wide range of widths. Even runners with unusually narrow or wide feet can find New Balance running shoes to meet their needs.

People with chronic foot problems have many choices with New Balance running shoes as well. For example, the New Balance website, features a link to the “Fit Center”. Here, customers can find the perfect running shoes in just three short steps. First, they choose their foot problem from a large list of things like hammer toes, plantar fasciitis, pronation, or supination. Second, they choose the type of New Balance shoe they are looking for, such as Women’s Running or Men’s Training. Finally, they are presented with New Balance shoe options knowing those shoes will fit their needs.

New generations of New Balance running shoes promise to be lighter and more flexible than ever. New Balance categorizes their products by stability, neutral cushioning, and motion control. The New Balance 993 cushioning running shoe features ABZORB® SBS. This high-tech cushioning in the forefoot provides responsiveness for miles. The New Balance 1012 features Stabilicore® medial posting for excellent stability for over-pronators. The New Balance 10 Minimus, inspired by Good Form Running, was designed for runners preferring no socks. Extremely light weight, it is an excellent running shoe for many miles over irregular surfaces.

The number in the name of the New Balance shoe is tied to the categories (stability, cushioning, and motion control) for which it was made, making it easier for the customer to find the New Balance shoes to meet their needs. The New Balance company is proud that they are the only athletic shoe manufacturer still making shoes in the United States. New Balance maintains five New England factories and a large percentage of the shoes made there are made or assembled in the United States.