There is no shortage of athletic shoes on the market that purport to be the answer to a variety of foot problems. The latest solution growing in popularity is called motion control. A closer examination will give us a better idea how motion control shoes work. The most common complaint involves a low arched foot [...]

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New Balance running shoes are the ultimate in style, comfort, fit, and quality for both men and women. Available in a wide variety of designs and colors, anyone can easily find the perfect pair of running shoes to fit their style. Much more inexpensive than other fancy designer sneakers, New Balance provides a great look [...]

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When it comes to fit, size isn’t everything. While we already have more sizes and widths than anyone, we go even further to achieve the perfect fit. Way further. We call it Total Fit.  88 Critical Points of Fit We start with the shape of the foot and then design around 88 critical points of [...]

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